Reliance Consumer Products inks deal to make Fazer’s premium chocolates

The Mukesh Ambani-led Reliance Consumer Products Limited (RCPL) officially announced here on Friday that it has signed a Memorandum of Understanding (MoU) with Finland’s leading foods company Fazer to establish a long-term strategic partnership in India to produce, market and distribute branded premium chocolates using Fazer’s recipes.

Fazer is a leading FMCG company in Northern Europe, renowned for its high-quality chocolates, confectionery, bakery and plant-based products. In 2025, the Fazer Group had net sales of 1,200 million Euros.

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The partnership with RCPL is expected to combine Fazer’s iconic heritage brands, innovative product portfolio, and world’s finest chocolates, with RCPL’s substantial scale and access to nearly 3 million retail outlets across India, as well as deep expertise in the Indian market.

Commenting on the development, Reliance Consumer Products (RCPL) Director T Krishnakumar said, “Partnering with Fazer is a strategic step towards introducing one of the world’s finest chocolates to Indian consumers. This will also accelerate RCPL’s growth in chocolates and confectionery markets. By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well-positioned to bring world-class products to Indian consumers and elevate the overall category experience.”

Elaborating on the deal, Fazer President & CEO Christoph Vitzthum said, “This partnership would be a great opportunity for Fazer to offer our unique products to the fast-growing Indian market. With RCPL handling commercialisation and distribution in India, we could establish a premium position in the chocolate market and lay the foundation for a broader scale nationwide roll-out with a leading and highly capable local partner. Entering the sizeable Indian chocolate market through this strategic partnership could significantly accelerate our international growth.”

Fazer has a focused growth strategy, with continuous expansion and significant international growth targets at its core. With operations in the Nordics and Baltics, Poland, and China, as well as with exports to more than 40 countries worldwide, Fazer already has an established global presence.

Fazer has been actively pursuing opportunities to expand not only organically but also through mergers and acquisitions (M&A), and remains committed to exploring all avenues that enable the company to strengthen its position in both existing and new markets.